Based in Hertfordshire, Genuine Cakes, the team behind Cheryl Cole’s birthday cake, have launched a specialist division for luxury bespoke and memorable wedding cakes – GC Couture. GC Couture was officially launched at the Luxury Wedding Show in October 2011, where they unveiled the new GC Couture website, new logo, branding, and packaging.

Marie Sinclair, founder of GC Couture, said: “The GC Couture 2012 Collection has been individually and creatively designed around the style and genre of the princesses of our time. Each cake will attract brides looking for something different; whether art deco, classic or vintage, our collection has something to catch every bride’s eye.”

In addition to the existing 24-cake flavour portfolio, GC Couture will be introducing a 10 new flavours for the New Year, which will include Amaretto Fruitcake, Rum & Raisin, Chocolate & Coconut and Pina Colada – perfect for 2012 brides who want their cake to be individual and memorable. Each cake will incorporate a section of the GC Couture logo as well as the signature GC Fleur, available in a variety of styles and colours according to the design of the cake.

The GC Couture collection starts from £600.

GC Couture bake and decorate homemade cakes for all occasions, including christenings, birthdays and anniversaries, as well as weddings.

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Notes: Photography for the new range took place at Stoke Park earlier this year. Polly Atkinson, Lifestyle Editor of BRIDES Magazine, helped to style the shoot.